She decided to give away her album for free after it was leaked by streaming service Tidal.
And Rihanna's fans certainly seem to be enjoying the gift.
The 27-year-old singer gave away new record ANTI 1 million times in just 14 hours via Samsung and Tidal on Wednesday and Thursday.
Fans had the opportunity to receive the album for free after a tweet from the Diamonds hit maker included a prom
Posting a picture of ANTI's now well-known artwork, the singer announced the move to her fans (the navy), writing: 'A gift to my navy! #ANTI is available right now!!!'
The promotion is now over after hitting the mark but ANTI can still be downloaded through the streaming service.
Fans hoping for even more Rihanna will be pleased to know that she officially released the deluxe version of the album on iTunes with three bonus songs including Goodnight Gotham, Pose and Sex With Me.
This comes just after Rihanna's eighth studio album began streaming in full on Jay Z's Tidal, apparently by mistake on Wednesday evening - just hours after the singer had debuted new single, Work.
The decision to release ANTI for free appears to have been made following the accidental Tidal leak, as despite taking the songs down pirated versions had already been copied and digital versions were surfacing online.
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Soon after the mistake became evident Tidal made the album officially available for purchase with all thirteen songs ready for download.
DailyMail.com has reached out to reps for both Rihanna and Roc Nation for comment.
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One Twitter user wrote upon the official release: 'Tidal f***ed up the initial upload but a two hour leak isn’t bad at all. Gotta give em that.'
ANTI - TRACKLISTING
1. Consideration - featuring SZA
2. James Joint
3. Kiss it Better
4. Work - featuring Drake
5. Desperado
6. Woo
7. Needed Me
8. Yeah. I Said It
9. Same Ol' Mistakes
10. Never Ending
11. Love On The Brain
12. Higher
13. Close To You
Earlier that same morning, the chart-topping singer finally unveiled the first track from her latest offering.
Taking to her social media sites on Wednesday, the singer uploaded the link to her new song - Work, featuring Drake - alongside the cover photo, which sees the star posing topless.
She captioned the smouldering image: ‘FIRST SINGLE #WORK ft. @champagnepapi from #ANTI out now.’
The artwork sees the superstar flashing a glowing smile, while her hands were placed delicately over her face, and with her arms squeezed on to her ample assets.
Following the post, the Umbrella hitmaker's song immediately shot straight to number one in 70 countries worldwide.
Amongst Rihanna's own work on her eighth studio album, she has also reworked Tame Impala's New Person, Same Old Mistakes, titling the track, Same Ol' Mistake.
RIHANNA - ALBUM SALES
Music Of The Sun (2005): 2m worldwide
A Girl Like Me (2006): 4m worldwide
Good Girl Gone Bad (2007): 3m worldwide
Rated R (2009): 3m worldwide
Loud (2010): 8m worldwide
Talk That Talk (2011): 5.5m worldwide
Unapologetic (2012): 4m worldwide
She also collaborates with singer-songwriter SZA, real name Solana Rowe, on opening track Consideration.
For fans wishing to get their hands on a physical copy of ANTI, the album will be available to purchase on February 5.
Just hours before the leak, Rihanna uploaded a teaser video for the final door of her ANTIdiary.
Sharing the news in a slick video clip on her Instagram, the singer rocked an imperial yet edgy look, as she donned a gold crown and black leather dress, which featured tassled detailing.
Seen clambering on to a bed to lay next to a sleeping child, the singer carefully lays her head down so as not to wake the sleeping youngster.
Cutting to a shot of the moon through a skylight, she can be seen staring witfully up at the pale globe in the night sky, before the video cuts to a promotion clip fro the ANTIdiary website.
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Earlier this week, Rihanna took to Twitter to share the news that the album was finally finished in spectacular fashion - it was originally scheduled to be dropped in November.
Wearing an opulent Dolce & Gabbana gold crown and bedazzled headphones - worth a staggering $8,895 – the singer oozed heaps of style and glamour in the teasing picture.
Gazing seductively down the lens, the Bajan beauty appeared to be deep in concentration as she listened to the new tracks.
With her raven coloured locks left loose and tousled down her shoulders, the star's décolletage was on display, suggesting she had either gone topless or chosen a strapless outfit for the selfie.
Rihanna last released an album in 2012, the critically acclaimed, Unapologetic. But she has been teasing her new material for several weeks with her #ANTIdiaRy campaign.
Posting several clips of herself unlocking different rooms, she's been keeping her fans updated with her progress.
Recently she also revealed that her good friend Kanye West was no longer involved as the executive producer on her album.
In a Twitter exchange with a fan, she wrote: 'FYI Kanye is not EPing Anti!!! We’re both working on our own projects right now!'
The rapper is currently working on his own album, Swish, which is due to be released in February.
Meanwhile, Rihanna has a busy few months ahead of her, as she'll be joining Coldplay for their Super Bowl half-time show on February 7th.
The week after, on the 15th, the Diamonds hitmaker is also believed to be performing in front of her peers at the Grammy Awards.
With just a few days rest in between, the star will then kick off her Anti World Tour on February 26 in San Diego, California which will last for six months and see RiRi perform for 69 shows.
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Posting a picture of ANTI's now well-known artwork, the singer announced the move to her fans (the navy), writing: 'A gift to my navy! #ANTI is available right now!!!'
The promotion is now over after hitting the mark but ANTI can still be downloaded through the streaming service.
Fans hoping for even more Rihanna will be pleased to know that she officially released the deluxe version of the album on iTunes with three bonus songs including Goodnight Gotham, Pose and Sex With Me.
This comes just after Rihanna's eighth studio album began streaming in full on Jay Z's Tidal, apparently by mistake on Wednesday evening - just hours after the singer had debuted new single, Work.
The decision to release ANTI for free appears to have been made following the accidental Tidal leak, as despite taking the songs down pirated versions had already been copied and digital versions were surfacing online.
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